Daniel Weickenand, CEO of Orion Federal Credit Union is ranked in the top ten in the nation for his fundraising efforts supporting the American Cancer Society’s Real Men Wear Pink Campaign. Weickenand, ranked 1^st in the Memphis market and 9th nationally, raised $43,598 in the month of October to support the American Cancer Society’s breast cancer initiatives, including innovative research, patient services, and education around screenings and risk reduction.  Weickenand and fellow Memphis Real Men Wear Pink ambassadors placed 3^rd out of 245 cities nationwide in fundraising efforts.

For Weickenand, the call to action is personal.  “I have chosen to participate because my mother passed away at the age of 60 from a cancer that I understand is very curable today. Unfortunately, I know several individuals who have been impacted by breast cancer, including my family, so anything I can do to assist with this great cause is an honor,” stated Daniel Weickenand, Orion CEO.

The Real Men Wear Pink campaign recruits male business and community leaders to unite as ambassadors in the fight against breast cancer. Community leaders around the nation use the power of pink to raise awareness for the cause. As a Real Men Wear Pink candidate, leaders commit to: wearing pink throughout October, raising funds to support breast cancer research, and building awareness for the cause through their personal and social media networks.